009_EGO encapsulates the essential psyches existent in individuals and entities, exploring various forms, figures, and perspectives through which the ethos of this season’s collection can be interpreted. Each piece is named accordingly to further extend our evaluation of the ego, drawing inspiration from fictional and non-fictional personas, as well as individuals for whom clothing holds no allure.

The lookbook for 009 is modest and straightforward - an unadorned white backdrop serves as the canvas for our looks. Our objective remains to let the clothing speak for themselves with as little noise as possible. Hence, we ensured that the models, props, hair and make up were all consciously selected to render neutrality.